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Understanding and Shaping Arguments
Highly acclaimed by professors and students, this textbook explores the concepts and principles of clear thinking, critical listening, and careful analysis that active citizens and professionals need to evaluate and make arguments effectively. Its emphasis on real-life argument highlights the role of argument in democratic discourse, as well as in students’ social, professional, and personal lives.
Drawing on classical and contemporary theory and principles, Dr. Herrick explores the structure of arguments; relationships between reasons and conclusions; the criteria of evidence, validity, and definitional clarity; common types of arguments and fallacies; and issues of adapting arguments to audiences.
The new edition reflects current theory and issues, including narratives and visuals in argument, as well as multiple Internet uses and functions. Stronger, more accessible explanations of the Toulmin model and other analytical methods make them even more useful and engaging to students. Throughout the book, examples have been carefully updated to reflect current events and public concerns.
- focus on argument in democratic discourse and day-to-day life, from business and personal contexts to public and civic discourse
- substantive, clear, and engaging explanations of major principles and guidelines
- systematic, step-by-step approach to understanding and analyzing arguments
- an emphasis on ethics and on audience-centered argument
- examples from a wide range of contemporary issues and contexts
FEATURES OF THE NEW EDITION
- expanded explanations and additional annotated examples of the Toulmin model and tools for analysis (Chapter 3)
- new discussion of visual evidence (Chapter 6) and visual arguments (Chapter 14)
- expanded, updated discussion on the Internet as a source of evidence and as a forum for public discourse (Chapter 7)
- new discussion of narrative argument (Chapter 14)
- expanded chapter on causal reasoning, including new discussions of argument from sign and generalizing from samples (Chapter 15)
- updated examples reflecting current events and issues (throughout the book)
- abundant exercises following each chapter
- key terms at the beginning of each chapter and a glossary at the end of the book
- epigrams, pull quotes, figures, and photos highlight salient points, add visual interest
- photographs at part openers and to illustrate visual argument and evidence underscore the pervasive role of argument in contemporary life
- Instructor’s manual with many additional exercises and teaching resources (expanded in this edition)
COMMENTS FROM PROFESSORS
“Thanks for writing it!”
Nancy Nicole Meyer
Metropolitan State College of Denver
on student responses
“Major strengths include the scanning and diagramming material.”
Concordia College, Moorhead
on the new edition
on the instructor’s manual
COMMENTS ON PREVIOUS EDITIONS
on the focus on ethics and reasonable arguments
on the explanations and examples
ABOUT THE AUTHOR
James A. Herrick received his B.A. from California State University, Fresno; his M.A. from the University of California, Davis; and his Ph.D. from the University of Wisconsin-Madison. He is the Guy Vander Jagt Professor of Communication at Hope College in Holland, Michigan, where he was department chair for ten years.
Herrick is the author of six books, on topics ranging from the history of rhetoric to the religious discourse of Enlightenment England. He teaches courses in argumentation, critical thinking, and the history of rhetoric.
Professor Herrick sits on the editorial boards of several scholarly journals and is a founding member of the Baylor University Press series in rhetoric and religion. He has received the John and Ruth Reed Faculty Achievement Award for excellence in teaching and research.