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Rhetoric in Civic Life
Catherine Helen Palczewski
University of Northern Iowa
Richard Ice
Saint John's University | College of Saint Benedict
John Fritch
University of Northern Iowa
BRIEF CONTENTS
For a detailed table of contents, please click on this link.
Preface
PART I. INTRODUCTION
Chapter 1: Rhetoric as Symbolic Action
PART II. FORMS OF SYMBOLIC ACTION
Chapter 2: Language
Chapter 3: Visual Rhetoric
Chapter 4: Argument
Chapter 5: Narrative
PART III. COMPONENTS OF SYMBOLIC ACTION
Chapter 6: Rhetors
Chapter 7: Audiences
Chapter 8: Rhetorical Situations
Chapter 9: Publics and Counterpublics
Index
CONTENTS (detailed)
Preface
PART I. INTRODUCTION
Chapter 1: Rhetoric as Symbolic Action
Symbolic Action and Social Reality
Symbols
Symbolic Action
Identification
Agency
Social Reality
Rhetoric as Civic Engagement
Classical Origins
Rhetoric as Addressed
Civic Engagement
Constraints on and Resources for Symbolic Action
Persuasive Continuum
Culture
Public and Collective Memory
Power, Ideology, and Hegemony
PART II. FORMS OF SYMBOLIC ACTION
Chapter 2: Language
Language and the Construction of Social Reality
Semiotics
Linguistic Relativity
Language as Symbolic Action
Terministic Screens
Public Vocabulary
Ideographs
Characterizations and Narratives
Metaphors
Discursive and Presentational Forms
Resignification
The Misuse of Language
Doublespeak
Truncated Passives
People, Places, and Topics of Silence
Chapter 3: Visual Rhetoric
The Rise of Visual Culture
Types of Visual Rhetoric
Bodies
Photographs
Monuments, Memorials, and Museums
Image Events
Visual Aesthetics and the Analysis of Visual Rhetoric
Chapter 4: Argument
The Place of Argument in a Civil Society
Classical Conceptions
The Toulmin Model
Parts of Argument1
Argument Fields
Presumption and Burden of Proof
Spheres of Argument
Chapter 5: Narrative
Form and Function of Narratives
Forming Memory
Creating Culture and Community
Teaching Cultural Values
Implying Causation
Engaging Interest
Judging Narratives
Aesthetics
Authorial intent
Empirical truth
Social Truth
Narrative Fidelity and Narrative Probability
Representative Anecdotes
Comic and Tragic Frames
PART III. COMPONENTS OF SYMBOLIC ACTION
Chapter 6: Rhetors
Persona as Performance
Facets of Persona
Character
Practical Wisdom
Virtue
Goodwill
Roles
Social Roles
Mystification
Identity
Identity As Rhetorical
Strategic Essentialism
Authority
Social Power
Authority to Perform
Image
Rhetor Analyzed
Chapter 7: Audiences
Adapting Rhetoric to Audiences
Rhetoric as Addressed
Appealing to an Audience
Identification
Pathos
Values, Beliefs, and Attitudes
Audience Agency
Adapting Audiences to Rhetoric
Second Persona
Third Persona
Indirectly Addressed Audiences
Chapter 8: Rhetorical Situations
Rhetoric as Situational
Exigence
Audience
Constraints
Fitting Response
Analysis: The Challenger Explosion
Situations as Rhetorical
A Synergistic Understanding of Rhetoric and Situations
Definition of the Situation
Analysis: 9/11 Defined as an “Act of War”
Analysis: 9/11 Redefined
Fitting Responses Reconsidered
Cultural Variations and Historical Context
Responses to Rhetorical Situations
Conformity
Nonparticipation
Desecration
Contextual Reconstruction
Chapter 9: Publics and Counterpublics
The Public Sphere
Strong and Weak Publics
Hybrid Publics
Publics, Counterpublics, and Transnational Publics
Counterpublics
Enclaved and Oscillating Counterpublics
Identity as a Public or Counterpublic
Transnational Publics and Counterpublics
Publics, Counterpublics, and the Economy
Relationships among Publics
Cyberpublics and the Blogosphere
“Publics” in a Digital Age
Digital Participation and Access
Cyberpublics and the Blogosphere
The Public Screen
Index
About the Authors
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